Ranissa's Passion to Profession with RAG Home
From a personal project born during the pandemic, Ranissa Soraya has cultivated RAG HOME JAKARTA into a thriving business that redefines the role of rugs in interior design. With a focus on custom-made pieces, Soraya blends artistry and functionality to create unique spaces. Raya Asia was lucky to have the opportunity to chat with Ranissa, her-self, talking about from inspiration, challenges, we even got a bit of an advice from her:
Q: What inspired you to start RAG HOME JAKARTA during the pandemic?
"During the pandemic, when our activities were mostly restricted, I wanted to try something new. one of those was redecorating an empty room in my house. One item that really stood out to me was the carpet. After creating my own, I was surprised by the positive response to my design. Many of my friends, family, and even new acquaintances were interested in having their own RAG home carpets made by me."
Q: What challenges did you face when launching your business, and how did you overcome them?
"Having never been involved in interior design before, I had to adapt and interact frequently with professionals in the industry. However, as time went on, I became more accustomed to it and discovered many new and interesting things to learn."
Q: How do you ensure the quality and uniqueness of your home ornaments, particularly the rugs?
"All the carpets I create are bespoke, tailored to each specific room and the client's personality. This means they come in a variety of colors, sizes, shapes, and patterns."
Q: How do you see the future of home decor and interior design evolving, and how does RAG HOME JAKARTA plan to stay ahead of these trends?
"Continue to explore, develop your skills, and deepen your knowledge in this field. Additionally, foster new professional relationships and strive for continuous improvement"
Q: What advice would you give to aspiring entrepreneurs who want to start a business in the home decor industry?
"Do what you love, stay curious about new ideas and trends, never give up, and most importantly, be consistent."