Redefining Modesty with Linda Anggrea

Discover how she's reshaping the industry and inspiring women to dress with confidence. Meet Linda Anggrea, visionary CEO of Buttonscarves a lifestyle brand under Modinity group, empowering women with modest yet trendy fashion. Despite challenges, her brand thrives online and offline, bridging the gap between modesty and mainstream, inspiring confidence in women's style.

Throughout her journey, Linda faced challenges in finding fashionable clothing that adhered to religious and cultural requirements. Buttonscarves was created to instill confidence in women and set trends, with its unique hijab designs and unparalleled quality, establishing a reputation in the hijab fashion market.

Through both online and offline expansion, Buttonscarves experienced rapid growth even amidst the challenges posed by the pandemic. With the introduction of the sister brand, Benang Jarum, Linda further extends her positive impact by providing stylish clothing options for women.

Linda successfully bridges the gap between modest fashion and mainstream, reshaping perceptions of modesty and inspiring women to remain fashionable and trendy in various styles. Focus, perseverance, and swift action are keys to success, principles reflected in her philosophy and business achievements.

Buttonscarves has now become part of Modinity Group, a lifestyle group that currently curates fashion brands with 8 labels ranging from lifestyle, and fashion, to beauty. Buttonscarves owns more than 50 stores in Indonesia and Malaysia. The brand is now focusing on its international expansion through the #ButtonscarvesGoesGlobal campaign. In 2023, the brand proudly participated in the prestigious New York Fashion Week, London Fashion Week, Kuala Lumpur Fashion Week, and Jakarta Fashion Week. Notably, Buttonscarves has also left its mark with Bag Installations in New York, London, and the Eiffel Tower in Paris.