The Iconic Duo Bags

Starring Gigi Hadid as a modern reflection of the Miu Miu persona. MIU MIU unveils 2024 bag campaign photographed by Steven Meisel and starring Gigi Hadid. Here, those images are echoed in a respectful homage - we find a similar composure in crafting the image, the same saturated hues set against porcelain-delicate dégradé pastel, yet with the spontaneous spirit of now.

An ode to color, to femininity, and to fashion - Miu Miu celebrates its signature matelassé in a new campaign featuring Gigi Hadid for iconic Wander and Arcadie bags.

Historic female creatives channeled through Miu Miu campaigns, inspiration is drawn from the stylized work of the pioneering British interwar photographer Yevonde.

Gigi herself - halfway between fashion model and cultural figure, as with the sitters Yevonde captured - is the perfect conduit for this re-awakening of past lives and timeless tribute to pure beauty.

Photography: Steven Meisel

Creative direction: Edward Quarmby

Styling: Lotta Volkova

Cast: Gigi Hadid

Doc. MIUMIU